Est. 1984 · Send, near Woking
Same Name, Same Village, Same Family Values For 42 Years.
Wakefords supply, fit and service fireplaces, stoves and gas fires across Surrey. Our fitters are employed by us — the people who quote your job are the people who do it.
- Gas Safe & HETAS registered
- Our own employed fitters
- Family-run in Send since 1984
Welcome To Wakeford Fireplaces
At Wakeford Fireplaces, we deliver a complete turnkey service for fireplaces, stoves and fires. From the moment you first contact us to the final handover — and beyond — we handle everything.
Established in 1984 by Robert Wakeford and still family-run, we supply and expertly fit gas, electric, wood-burning and multi-fuel appliances across Surrey and the surrounding areas. Our own fully trained, Gas Safe and HETAS-registered team carries out every installation. There are no third-party fitters and no fragmented responsibilities. We take full ownership of your project from start to finish: advice and design, product selection, site survey, supply, professional installation, certification and ongoing aftercare.
Whether you want a traditional open fire, a contemporary media-wall electric fire, a high-efficiency wood burner or a complete bespoke surround, we create a solution tailored to your home, your style and your budget. Visit our showroom in Send, near Woking, and explore working displays.
With over 40 years of experience, our own skilled people and a genuine commitment to quality, Wakeford Fireplaces makes the entire process straightforward, reliable and stress-free.
Your home. Your fire. Our responsibility — from start to finish.
What we sell and fit
Everything below is on display at the showroom in Send, so you can see the size and the finish in person before you decide. If we haven't got it out on the floor, we can usually get it.
Wood burning & multi-fuel stoves
Traditional cast iron through to clean-lined contemporary. We size the stove to the room rather than the other way round, so it heats properly without cooking you out.
Browse the range→
Gas & electric fires
The warmth and the look without the log store. Balanced flue, conventional flue and flueless options, plus electric for homes with no chimney at all.
Browse the range→
Fireplaces
Marble, limestone, timber and cast iron surrounds, hearths and mantels. We can adapt most of what we sell to fit an awkward chimney breast.
Browse the range→
Media wall fireplaces
A wide electric fire set beneath the television, built into the wall. Popular in newer houses and anywhere without a chimney.
Browse the range→
A showroom, not a stopgap
Bricks and mortar, not just a mobile number
A fireplace is a permanent part of your home, and fitting one badly is dangerous as well as expensive. It is not the job to hand to whoever happens to be available and working out of the back of a van. Wakefords is a proper showroom business, family-run since1984, and we are accountable for every installation that carries our name.
A place you can visit
A physical showroom in Send, near Woking, with fires and stoves lit and on display. You can meet the people who will handle your job before you commit to anything — not just a profile on a trade website.
A name we intend to keep good
The same family has run Wakefords since 1984. Our reputation in this area is not something we can pack up and drive away from, so we do the job properly the first time.
Here for the aftercare
When your fire needs servicing in a few years' time, we will still be at the same address, under the same name, with the records of what we fitted. Installation is the start of the relationship, not the end of it.
From first visit to annual service
We handle the whole job, including the parts people forget about until the fitters arrive — lining the chimney, making good, and the paperwork at the end.
01
A conversation, then a package
Bring your photos, measurements and ideas to the showroom and we will build a package around them, then quote it. We survey once the quote is agreed — so we know exactly what we are measuring for, and you get a written price, not a guess.
02
Installation by our own fitters
The people who fit your fire are employed by us, not subcontracted. Chimney lining, flue systems and full builder’s work are all handled in-house.
03
Certification on completion
Every installation is signed off with the appropriate HETAS or Gas Safe certificate for your records, your insurer and any future house sale.
04
Annual servicing
Gas fires should be serviced every year, and summer is the sensible time to do it. Our own service engineers carry out safety and efficiency checks.
The showroom
Come and stand in front of one
Photographs flatten everything. Stoves look smaller online than they do in a room, and the difference between two shades of limestone only shows up in person. We are five minutes off the A3 with plenty of free parking outside.
154 Send Road, Woking
Surrey GU23 7EZ
- Tuesday
- 9.30am – 5pm
- Wednesday
- 10am – 5pm
- Thursday
- 9.30am – 5pm
- Saturday
- 9.30am – 3pm
Closed Monday, Friday and Sunday.
Brands we stock
- Valor
- Capital Fireplaces
- Dru Fires
- Wessex
- Burley
- Aarrow
- Focus Fireplaces
- Flamewave
- Magiglo
Not sure what will fit? That is what the visit is for.
Tell us the room and the chimney, or send a photo. We will tell you honestly what your options are and roughly what each one costs — before anyone comes out.